Categorized | process

Wine without Whine

Posted on 05 April 2013 by admin

My daughter is in her second and final year of preschool at B’nai Simcha in Arcadia. This year she is in the Coyote class, which jibes with the slightly feral nature of 4-5 year olds.  She’s lucked into a really nice group of kids, mostly girls.  Last year she was a Dinosaur- no idea about that name’s origin, and there are two younger classes, the Frogs and the Poohs. I am puzzled at calling the non-potty-trained wee ones Poohs, but I think it’s more about Winnie. It’s a very sweet school and we are happy to drive the 40 miles a day required between drop-off and pick-up.

For some reason I cannot understand, I was elected to the school board this year as a member at large. Basically it means I can pick and choose what I contribute and that always means art and design work. I am most comfortable behind my desk and will do any amount of layout and drawing to avoid making calls for donations or whatever else the really productive members of the board do.

In February the school had their annual fundraising event and made it a wine-tasting/silent auction party at a private home. It was called Wine without Whine, meaning leave the kids at home and get shnockered. Awesome.  I jumped in to do the invite and I thought I’d share the evolution of the design here.

Since it was wine tasting, I thought I’d emphasize that. ‘Mommies love wine’ is a cliche for a reason. Wine bottles and glasses are beautiful objects, so I started there. First I played around in Illustrator, drawing glass and bottle shapes, fiddling with transparencies. I ended up with something that felt too seventies in palette and line.



































So I went another route. I grabbed my paintbrush and made very quick one stroke paintings of bottles. I did about 20 of them to end up with 5 I liked then scanned them in. I also used a wine glass to create a ‘stain’ letter O that I scanned in as well.









Then I moved over to Photoshop and played with a few versions before I got what I wanted.

This version was close but didn’t hang together. It got kind of a meh response which told me to push further.I went further after getting merely ok responses until I hit on the layout that gave me that ‘aha’ feeling and raves from the committee. At last!  I printed the invitations up with the same awesome printer I use for ketubahs and art prints on some heavy textured paper and the result was a nice, substantial-feeling invitation.






























The evening was really lovely. I had donated some prints which set off a very gratifying bidding war, and we drunkenly bought a bike for Mena. We had some laughs with the other parents, mostly at the expense of our kids, and did some good for the school.




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